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You can bet good
money that a band named 'Shihad' wouldn't last more than 5 seconds
on an American stage, let alone a NYC one, without getting pelted
with beer cans, garbage or possibly human feces before they even strum
the opening chords. So, it was a pretty good idea; despite their 12
long years under that moniker; that the New Zealand rockers changed
their 'evil-doer' title to something much more simple and world friendly,
like 'Pacifier.' "It was a tough decision to change our name," " admits
vocalist/guitarist Jon Toogood. "We had earned a big following in
Germany, Italy and Australia over the years with our old name, 'Shihad,'
and once you earn that sort of fan base they'll do anything for you
because they love you. Everyone knew us as 'Shihad' and for us to
change it was a huge sacrifice... It was an extremely tough decision."
As tough as the decision may have been Toogood and his mates knew
that if they were to have any chance making it in America 'Shihad,'
a word so close to jihad, would have to go. "The name of our band
was one thing, but we knew that if we really were to make it in the
states we would have to just go out there on stage and kick ass, and
that's we do," Toogood explains. "We basically always sold our band
through touring live and making sure that every night we play a show
we get out and blow peoples heads off and that's we intend to do here."
The New Zealand based band; (Jon Toogood- guitar/vocals; Karl Kippenberger-
bass; Phil Knight- guitar; Tom Larkin- drums); began making music
together 12-years ago as a speed metal act who was heavily influenced
by such American metal bands as Metallica, Fugazi and Slayer. "Back
then for us it was the faster the better," say Toogood, "But as we
grew older and matured we mellowed out a bit and became more of a
sort of rock band." With an intense stage show, contagious choruses,
tightly crafted rock tunes and a non-stop work ethic, Shihad quickly
built a solid fan base throughout New Zealand, Australia and all across
Europe. The band was even hailed as "The Best Rock act;" "Hardest
working band" and "Artist of the Year" by Rolling Stone Australia
in 2001.
Toodgood
and company have become full-fledged rock stars in the land down-under
as well as the entire South Pacific and are determined to be the biggest
rock act in the world, all they have to do to complete their mission
is make it in the U.S.A.. "America is the home of rock and roll,"
Toogood said, "so, it's really important for us to be here, its something
we always wanted to do and now we're getting our chance to do it."
Their first step towards American acceptance was changing their controversial
band name to the squeaky clean name of 'Pacifier,' (which they got
from the title of one of their hit songs off their last CD "The General
Electric.") Second step was to get passed all the band name drama
and simply let their music do the talking. "This record is so good,"
the singer explains, "that it's gonna surpass the whole having-to-change-your-name-after-12-years
bullshit. Once people hear this record, if they love this band, they're
not even gonna think about it."
Their self-entitled American debut on Arista Records is a super tight
album that has a hard-rocking edge and commercial flavor similar to
The Foo Fighters and Incubus that appeals to rock fans from all corners,
but if this record were to come down to a simple theme Toogood says
"it would be all about change.. Shedding your skin and starting again,
you know?"
Pacifier's massive pop-rock sound should easily catapult them to the
top of the American music heap. Super-producer, Josh Abraham (Limp
Bizkit; Staind) did an awesome job of knuckling down with Pacifier
to created a dynamic rock release full of energy and emotion, but
as good as the music is the real test for success lies in the ears
of the American rock fans. "We played quite a few shows here already.
We played in New York's CBGB's and getting to play in front of people,
American kids, was when it was really real to us. And getting the
response we did from the kids was amazing." Said Toogood about their
recent show which they won over the audience and had the them going
nuts. 'There's just something really awesome about playing for people
who never heard of you and have no expectations and little do they
know that we've been playing for all these years and we are so tight
and so rocking and we just blow them away. I like the challenge of
going in front of a completely cold audience and winning them over."
Pacifier plans to win over all of America when their first single
"Bullitproof" drops in January. Once they hit us with their big guitar
sound and beefy rock vibe they may very well garner the kind of global
attention they desire. Only time will tell the kind of impact Pacifier
will have on American audiences and with a new controversial-free
image and 12 solid rock tracks on their side, they may just get the
prize. "The thing is this, when rock and roll is really pure and really
good it all comes together and becomes magic," says Toogood. "We know
in our hearts that this is a good honest record and what's great about
that is when we play it live we get to play it from the heart and
it will be satisfying to us no matter what happens." www.pacifierband.com
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1998-2003 Sinbad Productions / BallBusterHardMusic.com
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