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Metal music has changed and mutated into very various shapes and forms
within the past decade. With many new titles, divisions and fans it's
hard to put your finger on just what 'metal' is these days. [Bands like
Korn, Tool and NIN changed the metal scope by playing around with
pro-tools and adding all types of electronica and other industrial
sounds to their music while acts like Limp Bizkit, Papa Roach and P.O.D.
found their niche in metal by adding hard-edged rap lyrics and deejay
scratching to their music, not to mention the rage filled combination of
death metal/rapcore/electronica & standard metal sound of bands like
Mudvayne, Slipknot and Soulfly.] All these different mutations of metal
had run their course and kind of gone stale. Some are hanging on thanks
to rock radio and of course the ever so destructive MTV, but the truth
is that real metalers are sick of the overplayed and over hyped nu-metal
and are thirsty for something real.. That's Where Brand New Sin comes
along.
Brand New Sin, 6 big rough necks from Syracuse, NY are bringing back
guitar fueled rock and roll and stripping metal down to it's basics.
There is no rapping, no deejays, no dubbing, and no sampling- this is
just straight-up garage metal at it's absolute finest. "We just sat back
and looked at the state of music and we saw that there is this big void
right now in-between the nu-metal and the rap metal and we were like,
'where's the rock and roll? Where's the hard rock?'" says Brand New Sin
vocalist, Joe Altier. "We're hoping to creep up in the middle of all of
this and give people some rock and roll again. Hopefully we lead a
resurgence and get a bunch of other bands behind us and make some of the
other crap that's out there disappear."
In the nature of Black Sabbath, Down, Zakk Wylde and C.O.C. Brand New
Sin carry that sludgy, tough metal vibe complete with raw blusey vocals
and powerful guitar solo's that have been M.I.A. for too long. "People
love the guitar solo's, man. I'm not knocking the other bands, but we're
actually playing the guitar, we're not using it as a sampler or a noise
box and people miss that." Says the 28 year-old singer, "Whatever we can
do on the album we can do live. A lot of bands have like one guitar
player, or even 2 guitar players and they layer a lot of different stuff
in the studio and on the album it all sounds great. But, when you see
them live it sounds very thinned out and not as big. What we do on the
album we can give to you live and it sounds just as good and sometimes
even better."
Jamming out with 3 guitarists [Slider; Kris Wiechmann; Ken Dunham] gives
them the that "wall of sound" on stage that really makes a huge
difference and separates them from nearly any other band in their genre.
"It's really fun to have 3 guitar player in the band," says Altier,
"We've been blessed to actually have 3 guys that actually love playing
with each other and they all compliment each other in every way shape
and form. They have those great 3-part harmonies and double solo's with
a rhythm guitar player down the middle. All 3 of them play solo's
throughout the album, so it's not like I particular guy handling all the
solo's.. Look, any of these guys could be the lead guitarist in any
band"
Their self-entitled debut off Now Or Never Records is full of
hard-stomping, shit-kicking metal. Offering a diverse pallet of sounds
from blues/rock/metal/speed metal and standard these guys surely give it
all and for metal fans young and old and it's been a long time coming.
"People our age [25-30] and people a little bit older than us get it
because they grew up on this kind of stuff," Says Altier, who joined the
band in September, 2001 just before they were signed in October, "But,
we're not targeting any one age group. We can go from the young kids and
teenagers all the way up to the older guys who grew up on Sabbath as
well as everyone in-between. I think that one of our strong points is
that we can cross a lot of age barriers and some bands are just not able
to do that."
Tunes like "The Oath;" "Did You" and "My World" really take you right
into the mind frame of real-deal heavy metal. Wailing guitars; hard
stomping beats, thumping bass lines and powerful graspy vocals really
get the adrenaline speeding through the veins and heads banging through
the sheet rock. "We're very happy with what we did on this album and
we're looking forward to having a career. The next time around we want
to have some more time to really broaden. All of us are excited about
this whole thing, not just this album, but as a career together. Like I
said before, we're hoping to lead a resurgence and get some other bands
behind us and bring back this style of rock."
Perhaps Brand New Sin will lead the revolution and bring back old school
metal and perhaps it will inspire a new legion of young bands to come
forth and jam like back in the day. But, lets not forget the Godsmacks,
Metallica's, Slayer's, Monster Magnet's Pantera's and Spirit Caravan's
who have been keeping it real through the years as well. One thing's for
sure, Old school is becoming new again and that should put a missing
tooth smile on head-bangers everywhere.
For more on Brand New Sin check out www.brandnewsin.com
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