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Justin Stewart Cotta and his band, Memento only had 48-hours to scramble
and book a venue to play. Columbia Records made it clear they were
interested in the band and wanted to see them perform live. The only
venue they could find with such short notice was The Dragonfly in Los
Angeles during Wednesday's "Hip-Hop Night." "As you could imagine that
set had plenty of inconveniences, lets just say that." Says Cotta with a
laugh. "You can kinda tell during sound check when you hear the audience
asking, 'who these white boyz?' we were like, 'we're cool, man'
[laughs.]"
The set was indeed a rough one, but Memento played hard and did their
best to impress the interested A&R's in the audience. But, out of all
the B-boys and rap fans in the crowd it was one skinny white kid who
would stir the pot and heckle the band the loudest in an attempt to
disrupt the set. The kid kept giving the band the finger and during the
mellow tunes he would yell out obscenities. "That guy was being a
general dick," says the singer, "He eventually made his way onto the
stage which was really the final straw for us."
Cotta, frustrated and angry, just let loose with a punch that sent the
heckler flying off the stage which in turn instigated an all out
slugfest. "I regret it because it was immature," the singer now admits,
"Luckily we had some of our hardcore fans from Orange County who had
been fans of our for about six to seven months, they helped out. My
friend Brendan grabbed a microphone stand and was swinging it around and
keeping people away from the band, it was crazy."
All hell had broken loose and the band were fists deep into an all out
brawl. Not really the best thing that you want to happen while trying to
schmooze a record deal. "I really regret that it happened at all," says
Cotta about the rumble. But, in the long run it was that very quarrel
that impressed Columbia Records the most. "I think Columbia just
respected that in front of a small crowd, at an early time slot, on
Hip-Hop night, with hecklers we still held our own and we fought really,
really hard on stage."
That showcase revealed more about the band than their musical stylings,
it also showed the very heart and soul of Memento, their drive and
ambition to succeed as well as their ability to stand up within the
toughest of situations and wail..It doesn't get anymore rock 'n roll
than that. "We couldn't have choreographed it any better because it all
happened during the last song," says Cotta in a joking tone. "It was
perfect, I mean, it was half way through the last song, but at least we
finished our set and got that last song started."
Memento, made up of three Aussies, Lats, Space and Justin Stewart Cotta
along with Orange County's own Steve Clark, were signed to Columbia
Records shortly after the rowdy showcase and their debut album,
BEGINNINGS, was just released last month with a healthy buzz. "We put a
lot of heart and soul into this record and as any band can tell you when
it comes to making that first album, it's hard, man." explains the front
man. "You really feel the pressure and you have your own expectations.
It's not even about the expectations of the label or the public because
we don't even have a public yet. But, just the pressure between us four
band members to make something special was pretty huge so we were
relieved when we finished it and we all liked it."
BEGINNINGS, produced by Toby Wright (Korn, Alice In Chains) and Brendan
O' Brien (Pearl Jam, Red Hot Chili Peppers); is a cool and melodic hard
rock album that shows a lot of diversity. It includes everything form
acoustical ballads to harder forceful metal numbers. With catchy
choruses and tight musicianship BEGINNINGS is a well-rounded album that
should catch on with rock enthusiasts everywhere. "After hearing this
record I would like people to walk away feeling exhausted but strangely
uplifted," Cotta said. "I want this record to give them a soul massage
or something like that. You know when you get a massage that really,
really hurts and then later on you're like, 'wow that actually helped my
back out.' I want it to be the equivalent of that but through music."
Cotta's lyrics serve as a soul massage not only for the listener but for
himself as well. Many of his songs are derived from personal experiences
throughout his life. The song "Stare," for instance, is about a
traumatic moment during Cotta's youth when he and his Grandfather
stumbled upon a young girl who had committed suicide by hanging herself
with her dog's chain from a nearby tree. It looked surreal as she
dangled there in the middle of morning as her dog ran around her and
playfully tugged at her limp feet. "She was only about six inches off
the ground," he says, "that's so strange that she was only six short
inches away from standing on the ground, but six inches was enough. I
lifted her legs to take the tension off the dog chain and my Granddad
unraveled it and we laid her down on the ground and we called the
police. Her eyes were still open and I think that had a lot to do with
the title of the song. Her eyes were open but there nothing there, you
know."
The first single, "Nothing Sacred" is also a personal track in which
Cotta confronts his fears within a nu metal tango that hits the listener
as hard as the punch he gave to that heckler. "That song is about trying
desperately to not become the thing you hate," he explains, "to not end
up being something you despise. A lot of times you'll have some bad
cards dealt to you by certain people and that can often lead to
bitterness and impacts you in a way where you end up becoming aggressive
yourself. It leaves such a bad taste in your mouth where revenge becomes
part of the equation. In avenging these kinds of events you can often
become that violent, senseless idiot that you hate. So, this is about
letting go of those feelings and getting to the next level of basic
human growth."
Memento, a band that literally fought to get to where they are today,
have also taken that step to the next level and are finally beginning to
feel a bit of success. BEGINNINGS has opened up plenty of opportunities
for the band including tours with Papa Roach, Trust Company and CKY and
they just landed a coveted spot on the Ozzfest 2003 line-up. "Ozzfest is
gonna be great, man. I'm really looking forward to it," Gleams Cotta,
"it should be a really fun summer for us."
www.mementoband.com
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